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What happened in search, with added <insight>
Articles from the team on SEO, content, Digital PR and the shifts in shopper demand that Metis picks up every week.
2026
8 articles
Breaking Borders with International SEO
Imagine launching your brand in Germany, only to discover that the words you thought customers were searching for aren’t the words they actually use. As ecommerce continues to…
Search Demand as Commercial Intelligence: How Ecommerce Strategy Is Being Redefined
The ecommerce customer journey has fundamentally changed. Consumers no longer move through a linear path from awareness to purchase. Instead, they discover products across TikTok…
How to Prevent PPC from Cannibalising SEO Efforts
One of the most common inefficiencies in search marketing is paying for traffic you already own. PPC cannibalisation occurs when paid ads capture clicks that your organic listings…
The Importance of UGC in Retail Search & GEO
Consumers want authenticity from brands. Understand how strong UGC can improve SEO visibility, build consumer trust and increase conversions across channels.
How AI is Rewriting the Rules of Ecommerce SEO
How AI is transforming ecommerce SEO, from agentic shopping and AI search visibility to EEAT, structured data, and zero-click attribution.
MediaVision Shortlisted 9 times in the 2026 European Search Awards
We’re absolutely delighted to be shortlisted at this year’s European Search Awards. These prestigious awards celebrate the very best in SEO across Europe, and being named a…
The high-intent beauty boom: why brand search is losing to specific needs
UK beauty search is shifting from brands to solutions. See the fastest growing trends, market share movements, and what CMOs need to do to win in 2026.
Why your customers are ghosting your brand and searching for solutions instead
Customers aren’t loyal to brands, they’re loyal to solutions. Discover why product search is outpacing brand search—and how to capture high-intent demand before competitors do.
2025
16 articles
MediaVision wins ‘Best Use of Search in Fashion’ at the 2025 UK Search Awards in partnership with New Look
We beat the biggest players in fashion with our unique playbook and AI innovation. Our work with New Look just won ‘Best Use of Search in Fashion (large)’ at the 2025 UK Search…
Metis Data Reveals Shifting Search Dynamics in the UK Homeware and DIY Sector
Underlying search behaviour indicates that consumers are moving away from brand-led engagement toward product-driven discovery.
Beauty Unlocked – Who’s winning the battle of the brands?
UK beauty shoppers are shifting from brand loyalty to product discovery. As gifting season approaches, visibility and value are driving purchase intent.
Search Unlocked: UK Electronics in Focus
Discover the latest UK electronics search trends. See which brands and products are winning as consumers shift to product-led discovery this season.
MediaVision shortlisted for 6 UK Search Awards, including Best Software Innovation for Metis
MediaVision shortlisted for 6 UK Search Awards, including Best Software Innovation for Metis
Search Unlocked: What’s Driving Change in UK Homeware
The UK homeware market continues to tell a story of shifting intent and changing consumer priorities. Metis data paints a fascinating picture: while brand-led searches have…
Search Unlocked: Beauty Sector Search Soars Ahead of Christmas
If you’re working in the beauty sector, the run-up to Christmas is always a pivotal time. From gift sets and luxury staples to fast-moving trends on TikTok and Instagram, shoppers…
Search Unlocked: Consumer Electronics in Focus
The UK consumer electronics market is shifting—fast. And if you’re not tracking that change in real time, you’re already falling behind. The latest data from Metis paints a mixed…
UK Homeware Market Insights: Preparing for Q4 2025
As we head into the final quarter of 2025, both the season and consumer behaviour are undergoing a transformation. Shorter days, colder weather, and the anticipation of the…
UK Fashion: What’s Driving Growth (and What’s Not)
The UK retail landscape never stands still, and fashion is often where changes in consumer behaviour become most visible. As you plan for the next of 2025, it’s essential to…
MediaVision shortlisted six times at the Global Search Awards
With hundreds of entries from 195 countries, the Global Search Awards celebrate excellence in SEO on a truly global scale. To be shortlisted is more than an accolade; it’s…
Who’s Winning in UK Electronics?
The overall electronics market feels tougher than it once did. Brand searches – those moments when a shopper types in a specific retailer or manufacturer – have fallen by 1.32%…
Where Demand for Homeware Is Shifting
Brand demand in the homeware category has seen a dip of 5.9% year-on-year in the past month. While this might ring alarm bells for some, there’s a silver lining: non-brand…
With retail CPCs due to rise in Google and Meta, now is the time to invest in SEO
As the brand vs performance marketing debate rages on, discover how SEO slashes acquisition costs, frees paid-search budget and powers long-term brand growth.
The Q1 Fashion Report
Helping you decode the world of fashion with award-winning insights We’re beyond excited to share our latest quarterly report with you. In this iteration, we focus in on fashion—a…
December in Fashion: Next on Top, Shein Rallies
As many know by now, the golden quarter of 2024 proved difficult for many retailers, and December in Fashion was no exception. Last month, branded search demand in the fashion…
2024
17 articles
October in Electronics: Argos is losing share of search, fast
October proved to be yet another difficult month for Consumer Electronics brands the nation-over, with branded market demand down -14% YoY.Despite this, there were some key…
October in Beauty: Superdrug on top, Sephora fastest growing
Ready to see the biggest and fastest-growing beauty brands in the UK? While overall brand search demand in the beauty sector was down by -6% YoY in October, Superdrug was the most…
October in Fashion: Next is Biggest and Fastest-Growing
Ready to see the biggest and fastest-growing fashion brands in the UK? While overall brand search demand in the fashion sector fell by 11% YoY in October, Next continued to…
September in Fashion: Next and Primark are search winners
Ready to see the biggest and fastest-growing fashion brands in the UK? While overall brand search demand in the fashion sector dropped by about 6% YoY in September, Next and Shein…
September in Electronics: Argos on top, CeX growing fast
Ready to see the biggest and fastest-growing consumer electronics brands in the UK? While collective electronics brand searches were down nearly 7% in September, certain key…
September Unwrapped: The market impact of Fashion Month and Flu Season
September was a big month for fashion and pharma, with the advent of Fashion Month and the return of cold & flu season in the UK as summer gave way to autumn. What effect did…
September in Beauty: Superdrug on top, Sephora fastest growing
Ready to see the biggest and fastest-growing beauty and cosmetics brands in the UK? Superdrug was the most in-demand beauty retailer in September, with nearly 17% market share of…
September in Homeware: B&Q beats out Dunelm and IKEA for largest market share
Ready to see the biggest and fastest-growing homeware brands in the UK? Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail…
September in Fashion: Next on top, H&M growing fast
Ready to see the biggest and fastest-growing fashion brands in the UK? Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail…
August in Electronics: Argos and CeX are brand search winners
In August, the top brand, Argos, was way ahead of the pack with 44% of market share. Meanwhile, CeX continued to be the fastest-growing in terms of brand search.
August Unwrapped: Brat Summer, Demure, and the Paris 2024 Olympics
Here’s a look back on August—the search trends, the social media phenomena, and the cultural moments that drove them.
August in Beauty: Superdrug on top, Space NK sees fastest growth
Ready to see the biggest and fastest-growing beauty brands in the UK? While search volumes for the beauty market were down by -9.44%, Superdrug, the top beauty brand for August…
August in Homeware: Top Spots for B&Q, Big Growth for Dreams
In August, B&Q came out on top with a nearly 20% share of brand searches.
August in Electronics: Argos has biggest market share, CeX is fastest-growing
In July, Argos was on top with 40% share of brand searches, while Cex saw the biggest growth in our Top 10, with a 0.32% market share difference.
July in Fashion: Top spot for Next, huge growth for Celine
Get the lowdown on which fashion brands are shining in the world of search. Who’s most in demand, and who’s growing market share the fastest?
July in Beauty: Superdrug on top, Space NK one to watch
Get the lowdown on which beauty brands are winning search. Who’s being searched the most, and who’s growing market share the fastest?
Exclusive search data predicts a landslide Labour victory, with a 40% share of votes this election – 25% more than 2019
Exclusive search data predicts a landslide Labour victory, with a 40% share of votes this election – 25% more than 2019
2022
11 articles
Content Marketing the lowdown
Here at MediaVision we have a thriving content team, but what do they do? Firstly, let’s go back to basics. What is content marketing? Simply put, it is online content designed to…
Online interest in property portals plummets as housing market cools – but hybrid working spaces are up
New data has shown that the UK’s leading online property portals, which saw a surge in interest last year due to the stamp duty holiday and lessened Covid restrictions, have now…
To Invest or Not To Invest – why recession is the WORST time to reduce your marketing spend
The Government’s wrong to suggest that cutting marketing spend in order to cut prices elsewhere will have a positive impact. It’s not just us saying it, we’ve been looking at the…
Digital PR – What’s the story?
Generally, the aim of PR is gaining awareness of a brand through non-paid for media channels, think magazines, TV, online, radio etc. Digital PR is the younger sister of…
What is Share of Search? (and what to do with it when you know yours)
In SEO share of search is a measure of your brand’s visibility through organic search in comparison to other brands in the same sector. We work it out by taking the number of…
What is the Future of Fashion?
On Tuesday 14th June we joined Drapers for their event delving deep into the shape, figuratively and technologically, of things to come. As we’re deeply invested in data as a…
Global Search Awards 2022
MediaVision & New Look – Demand Led SEO – amazing results and 3 award nominations MediaVision is incredibly proud of the work we have done with New Look over the past couple of…
Global Search Awards 2022
MediaVision & Addison Lee Ride into Position 1 Addison Lee has given us a number of unique challenges and we’ve risen to every one of them, so we’re absolutely elated to be…
Weathering the storms: how weather impacts online behaviour
Batten down the hatches…again! The UK seems to be living in a never-ending storm at the moment. We’ve had Dudley. Then Eunice rolled into town with its 122mph winds. Franklin was…
Predictive SEO – E-commerce’s Superpower
Imagine if you could see into the future…It’s up there with flying and invisibility in the “superpowers you’d most like to have” for sure! Well, we’re here to say that SEO can…
Property Brand Demand Report 2022
Which property brands dominate online, and which are in decline? To find out, we used our in-house tech to analyse and rank over 100 residential, commercial, online portal and…
2021
3 articles
MediaVision Announces Long-term Charity Partnership with Justdiggit
MediaVision are pleased to announce their new long-term charity with Justdiggit to help bring alive their mission to ‘grow every day’ in line with their fresh new vision for 2021…
SEO Copywriting: Using Keywords Appropriately In Your Website
It’s common knowledge that keywords are essential to any website copy. They constitute the terms that users type in the search bar to find answers to their questions or find…
Using scripting to generate a +1,307% increase in Paid Search goal completions within the property sector
Automation is now a part of our everyday lives, from using self-checkouts in supermarkets to creating complex Google Ads scripts. One thing that’s for certain is that all…
2020
4 articles
Breathing Life Into Your Brand Strategy
Humanizing Your Brand In The Digital Era How to get closer when we are distant? In the digital world we live in, we all know too well the importance of data when it comes to…
LinkedIn: Towards a Rejuvenation and Redesign
LinkedIn Introduces New “Stories” Tool For A More Authentic Feel The professional networking platform LinkedIn owned by Microsoft has recently undergone a redesign and added…
A Guide To Segmenting Brand and Non-Brand On Shopping
Shopping Segmentation. Tedious or Tactful? Any Paid Search marketeer worth their salt will tell you how important it is to segment brand and non-brand traffic for AdWords Search…
What are the different attribution models and why are they important
When it comes to the measurement of digital marketing activity, most people will focus on the Last Click revenue of a channel or campaign. This is a very important metric to…
2019
14 articles
Can Hyper Local Display Ads Drive Hyper Efficiency?
Display. The elephant in the room of any performance marketing meeting, the centrepiece of awkward discussion, the perceived underperformer. It seems that no matter what vertical…
Google Eliminates Accelerated Ad Deliver
If you have been using the Accelerated Delivery option in Google Ads, you’ve likely seen a notice popping up that it will no longer be available on your search and shopping…
Brand awareness and link building; how they work together
Brand Demand is the volume of searches for the primary brand phrase over a set period and is essential to understanding if your brand is more or less in demand, than in previous…
Hey Alexa, tell me about the Future of Paid Voice Search?
“Hey Alexa — find me a nearby pizza restaurant” “Ok Google — wake me up at 8 am with pop music” “Hey Siri — how do you make chocolate chip cookies?” If you’re not already using…
Demandware SEO Strategies: Creating A SEO Strategy To Optimise Salesforce Commerce Cloud For Online Sales
Why SEO Strategies for Demandware/Commerce Cloud are so important When Demandware was purchased by Salesforce in 2016, it opened the door for a new wave of SEO strategies. The…
The Price To Pay For Brands Who Do Not Address Social Issues
Inclusivity, veganism, equality, sustainability (the list goes on) are all hot topics right now, and although some may argue that the reference to social issues in marketing can…
Harvesting Locations for Google Ads Keywords using Google Sheets
Google has recently introduced a feature that has long been available in Microsoft Excel, that combined with Split to Columns, offers those of us who build large-scale Google (and…
Salesforce Commerce Cloud SEO – Duplication and Page Meta Tag Rules
Salesforce Commerce Cloud (previously known as Demandware) is a the platform of choice for many of the world’s biggest ecommerce brands, including Adidas, Lacoste and Puma. From…
Digital Marketing Strategy – It’s all about the data!
Our everyday lives revolve around data; think about it, we use our phones to interact with each other, pay our bills, buy our lunches and even to pay for travel. Our data…
How is the growing trend of being environmentally conscious changing the way we search?
Awareness of environmental issues is on the rise, with more people making sustainable lifestyle choices. This movement has resulted in companies such as Ecosia, whose unique…
Creating Meaningful Thought Leadership to Add Value to Your Brand
The impact of thought leadership is often underestimated within a business on how significant it can unlock opportunities for a brand in many ways. Not only does it boost a…
Paid Social – Minimise text to make your ad more engaging
When it comes to creating an advert for business social media platforms and networks, there are many ways in which it can be approached. As Paid Social specialists, it is…
Who’s responsible for Brand Demand? Marketing or Ecommerce?
Ecommerce teams are constantly under pressure to generate Return on Investment (ROI) on every penny spent. While that’s only right given the measurability of digital channels and…
Gen Z & Social Media- should Digital Marketers be worried?
First off, we should define what a member of ‘Generation Z’ is. According to Forbes, “it is a person born between 1995 and 2010” (Forbes), meaning that gradually, over the next…
What moved in search last week, in your inbox
A short weekly email from the Metis data: which categories are rising, which are turning, and one thing to do about it.