Ready to see the biggest and fastest-growing beauty brands in the UK?
While search volumes for the beauty market were down by -9.44%, Superdrug, the top beauty brand for August, climbed by nearly 20% in terms of brand search.
After being one to watch last month, Space NK rose to the top of the fastest-growing list, having grown their share of brand search by 1.28% with a market share percentage change of 38.61%. Huda Beauty also saw excellent growth, with over 100% market share percentage change.
Top 10 <Market Share Winners>
[Brands with the biggest share of brand search demand in August]
- Superdrug: 19.89% (+1.23%)
- Lookfantastic: 7.11% (+0.14%)
- Sephora: 5.58% (+0.99%)
- Charlotte Tilbury: 5.23% (+0.33%)
- Space NK: 4.59% (+1.28%)
- The Perfume Shop: 3.41% (-0.09%)
- Bodyshop: 3.39% (-0.30%)
- Cult Beauty: 3.03% (+0.29%)
- Drunk Elephant: 2.34% (-4.51%)
- Beauty Bay: 2.25% (-0.10%)
Figures in brackets represent YoY growth
Top 10 <Fastest-Growing Beauty Brands>
[Fastest-growing beauty and cosmetics brands in August, according to brand search demand]
- Space NK: +1.28% (+38.61%)
- Superdrug: +1.23% (+6.57%)
- Sephora: + 0.99% (+21.46%)
- Charlotte Tilbury: +0.33% (+6.81%)
- Huda Beauty: +0.33% (+108.88%)
- Rituals: +0.32% (+43.42%)
- Cult Beauty: +0.29% (+10.42%)
- Diptyque: +0.21% (+33.15%)
- Beauty Pie: +0.20% (+16.59%)
- Liz Earle: +0.15% (+12.89%)
Figures in brackets represent market share % change
How we get the data
The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.
Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.
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