Services · Content
Retail content (planned) from this week's <demand>, not last year's calendar
Editorial, category copy and product descriptions that land while shoppers are still searching. Written for people, found by search engines, cited by AI answers.
The problem
Why most retail content arrives after the moment has passed
Planned on old data
Content calendars are set from last year's performance, so the piece about a trend is published once the trend has peaked.
High effort, low impact
Thousands of products and categories to describe, and no way to know which ones deserve the writer's time this week.
Disconnected from trading
Editorial, SEO and merchandising each work to their own plan, so content rarely supports the category the business is pushing.
Impossible to value
Traffic is the only number anyone reports, so content budgets are the first to be questioned.
What we do
Demand-led content, from the guide at the top of the funnel to the product description at the bottom
Full-funnel strategy
Editorial that complements the merchandising plan and covers inspiration, consideration and purchase, so a shopper can arrive at any stage and find their way to a product.
Weekly prioritisation
Every Monday, Metis tells us which categories are rising. The content plan moves with it, so writers spend the week on what will be searched for next month, not what was searched for last year.
Product copy at scale
Product Maestro drafts descriptions in your brand voice for a catalogue of thousands. Nothing goes live until your team has approved it, and the tone stays yours.
Category copy that ranks
Short, specific copy for category and landing pages, built from the words shoppers actually use, so the page answers the search as well as showing the products.
Written for AI answers
Structured, factual, attributable content that gives AI search engines something to cite, with the markup to match.
Measured in revenue
Every piece is tied to a category or product that can convert, so we report what the content sold, not only what it attracted.
Proof
Two landing pages turned existing demand into page-one rankings
“Working with MediaVision has made a real difference to the way we approach SEO. The improved processes and visibility of data through Metis mean we can get to the insights we need much faster, make decisions with greater confidence and focus on what will move the needle.”
The other services
Every service runs on the same weekly read of the market
Show us a category that deserves better content
We will tell you what shoppers are searching for around it this week, and what we would write first.