Industry reports
Industry reports: (spot) the <trend> early
Our reports are built on Metis data: thousands of search terms tracked every week across a sector, read by our experts. They show which brands and products are rising, which are turning, and what to do about it.
Industry reports, by year
2026
7 reports · one a quarter, and then someThe Fashion Report
Q4 · 2026The Beauty Report
Q3 · 2026The Homeware Report
Q2 · 2026The Fashion Report
Q2 · 2026The Consumer Electronics Report
Q1 · 2026The Homeware Report
Q1 · 2026The Fashion Report
Q1 · 20262025
7 reportsThe Black Friday Report
Q4 · 2025The Beauty Report
Q4 · 2025The Fashion Report
Q4 · 2025The Toy Report
Q3 · 2025The Consumer Electronics Report
Q3 · 2025The Homeware Report
Q2 · 2025The Fashion Report
Q1 · 2025Earlier reports
How the reports are made
Search data is a powerful indicator of consumer interest
Every report draws on the Metis market and brand demand trackers: thousands of search terms, tracked weekly, at sector and phrase level. Tracking organic demand week by week gives a behavioural picture of how people use search engines to make buying decisions, long before it shows up in anyone's sales figures.
Weekly insights
What moved in search last week, in your inbox
A short weekly email from the team: the trends we are watching, the reports as they land, and the occasional thing we have learned the hard way. No sales pitch.