We have four years of weekly UK searches for retail brands in Black Friday week. From them, we forecast Black Friday 2026: which brands will perform well, which will not turn up, and who is set to win the week.
Find your brand ↓Four years of weekly UK searches for retail brands, from our sample of 1,006 brands in nine retail sectors, forecast for Black Friday week 2026. Type in your brand name and see where it ranks among its peers, and against the whole market. If your brand is not here, get in touch and we will show you what the data looks like for your sector.
Bubble area is the 2026 forecast for Black Friday week. In a sector view the circle fills the space, so sizes are only comparable within the view. Sports and outdoors is carved out of Fashion by each brand’s category, so a sports brand is ranked among its peers; the report’s sector figures do not change.
Each square is a week. Red squares are the busiest weeks for searches, amber squares are warming up, and the white frame circles Black Friday week. Click a sector to see its own rows.
Pick a sector to see which brands are set to be searched for most in Black Friday week 2026. Click a brand to read its story on the right.
The vertical tick is the 2026 forecast, the bar is its likely range, and the dot is what happened in 2025. How the forecast is built, and how well it did last year, is under How we know.
Each bubble is a brand, and the bigger the bubble, the more searches we expect in Black Friday week. Move your mouse over a bubble to see which brand it is, and click it to read its story on the right. Use the buttons to arrange the brands differently.
Lift is how much a brand's searches rise in Black Friday week. Momentum is whether it is growing this year. Peak timing is when that lift arrives and how long it lasts. Primed brands have a big usual lift and are growing this year. Spike at risk brands have the lift but are slipping. Quiet risers are growing without much of a lift. Fading brands have neither. All of it is explained under How we know.
Pick a category. The charts show how much its searches rise in Black Friday week, and the products set for the biggest week in 2026. Click a product to read its story on the right.
Some of the UK's biggest names do not discount on Black Friday, and a few campaign against it. Choose a tab, then click a brand. Its story sits on the left and what saying no did to its searches on the right.
The numbers come from Metis, MediaVision's search intelligence platform, which measures UK Google search demand for brands and products week by week. Here is how each figure is worked out.
Metis is the data platform built and run by MediaVision. Every chart on this page comes from it. The same picture exists for your brand and your sector, with your own data in it, refreshed every week. You see a trend as it starts to rise, and act before the peak rather than after it.
Show me my sectorThe story in three pictures: copy one straight into a post or a message, or download it.
Figures are UK Google search demand for brands and products, weekly, from MediaVision's own market panel. Search is interest, not sales. Forecasts are indicative and refreshed as new weeks arrive.