Services · Digital PR
Digital PR that (lands) while the <trend> is still climbing
Traditional PR chases coverage. We chase relevance and commercial impact. Because Metis shows rising trends early, we brief the press first and land coverage while interest is live, with links pointed at the pages that make money.
Why timing matters
First to the story, first to the revenue
Most campaigns are pitched when a trend is already in the papers. Ours start the Monday it shows up in search data, which is usually weeks earlier. That is the difference between being quoted in the story and being the story.
Precision
Campaigns are built on proven, current demand rather than a brainstorm, so the coverage is relevant to what people are buying now.
Speed
We track the response to coverage as it lands and double down on the angle that is working, across national titles and the trade press.
Commercial anchor
Every campaign is tied to a product or category that can convert. Coverage passes authority to pages that earn money, not to a microsite nobody visits again.
What you get
Coverage, links, brand search and a reason for AI engines to cite you
National and trade coverage
Placements in titles such as The Sun, Grazia and the Daily Mail, earned with data-led stories, product-led features and newsjacking when a trend breaks.
Links that move rankings
Authority pointed at the category and product pages behind the story, so PR lifts the pages SEO is already working on.
Brand search demand
Coverage that puts the brand in front of shoppers before they search, which shows up as brand search volume and lower acquisition cost.
AI citation
Named, attributable coverage gives AI search engines a reason to mention you when someone asks what to buy.
Proof
SEO, content and PR working on the same trend, in the same week
“By reacting to real-time weekly demand trends, we're able to align the team with what our customers are searching for in near real time, allowing us to react faster than the market.”
The other services
Every service runs on the same weekly read of the market
Tell us which product you want in the papers
We will show you what shoppers are already searching for around it, and the angle we would pitch this week.