Our work · Abbott Lyon · Jewellery
Nine months to (fast-track) an ambitious <growth> target
Abbott Lyon was growing and wanted to grow faster. We were its first SEO partner, with nine months to deliver year-on-year non-brand growth in traffic and revenue, and five Digital PR links a month on top.
Potential unlocked
Growth, at speed, from a standing start
The online jewellery brand wanted year-on-year non-brand organic growth across traffic and revenue, plus an average of five Digital PR links a month. The timeline was nine months.
Abbott Lyon had not worked with an SEO partner before. Non-brand visibility lagged the competitors it was growing past everywhere else, so there was ground to make up as well as a target to hit.
Onsite, offsite and the weekly read, together
We proposed one integrated programme rather than separate onsite and offsite workstreams, so every pound worked twice.
- Fix the onsite issues we found during immersion, so the site could rank for what it already sold.
- An engaging content strategy, planned from demand rather than a calendar.
- High-quality links from a robust Digital PR strategy: 65 links over the period, with an average domain authority of 64.
Metis sat in the middle of it. The Demand Tracker's weekly data let the team spot emerging trends early, and onsite SEO and Digital PR activity were lined up to take advantage before the peak. The Metis ecommerce tools opened new categories and made them findable, which is where the ranking gains came from: "personalised necklace" rose 24 positions and "personalised jewellery" 41.
The Metis tools behind it
“Metis empowers us to keep our heads in the data and our eyes on the road ahead. We know that the world is changing faster than ever but Metis is helping us to achieve our ambitious growth targets within an extremely competitive marketplace.”
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