Who’s Winning in UK Electronics?

As you explore the fast-changing UK electronics sector, it’s important to recognise how consumer behaviour is shifting. Data from our Metis platform highlights some fascinating patterns in the first and second quarters of 2025, giving you a clear sense of where the real opportunities lie.

You may have noticed that the overall electronics market feels tougher than it once did. Brand searches – those moments when a shopper types in a specific retailer or manufacturer – have fallen by 1.32% year on year. On the surface, that might look discouraging. But when you dig a little deeper, the picture looks far more promising. Non-brand searches – when consumers simply search for a product without a brand in mind – have surged by 10.95% in the same period.

This trend reveals something powerful: shoppers are increasingly open to discovery. They are less wedded to a handful of familiar names and more willing to explore what’s out there. For you, this presents a huge opportunity. If you position your brand where these non-branded searches are happening, you stand to capture customers before loyalty has been formed elsewhere.

The UK’s Biggest Electronics Brands

Even as non-brand interest grows, a handful of big names still dominate brand-led searches.

• Amazon continues to hold the top spot, commanding 24.65% of all branded queries, even though it experienced a modest decline of 1.82%.
• Argos follows with 10.92% of the market, while Tesco sits close behind at 7.59%.
• Currys and Asda round out the top five, with Currys in particular showing encouraging growth.

If you’re competing in this space, the lesson is clear: the established players remain highly visible, but movement is happening beneath the surface. By paying attention to where consumer curiosity is headed, you can carve out an advantage even against giants.

BRAND SHARE OF SEARCH Q2 2025

Fastest-Growing Brands

Momentum often tells you more than size, and Metis data reveals which retailers are picking up speed.

• Currys leads the way, gaining 0.57% in brand search share. Lidl and Tesco are also building momentum, growing 0.40% and 0.25% respectively.
• What’s particularly interesting is the rise of newer entrants to the conversation. Brands such as Costco, EE, and Oura Ring are making headway, reflecting a shift in where consumers are placing their attention. If you’re monitoring this sector, these are the names to watch – and, potentially, to learn from.

BRAND SHARE OF SEARCH

Fastest-Growing Product Trends

While brand performance is important, it’s the product categories that reveal where the next wave of demand is forming. Here’s where non-brand growth becomes especially striking.

• Gas cookers have seen extraordinary growth of 133.58% year on year.
• Coffee machines have jumped by 55.86%, while mini fridges are up by 50.26%.
• Large appliances are also enjoying a surge: dishwashers have risen by 46.22%, and tall fridge freezers by 45.79%.

These numbers show that when consumers are searching, they’re not necessarily looking for logos – they’re looking for solutions. By aligning your strategy with these high-growth categories, you can position your brand in front of customers who are ready to buy but haven’t yet decided from whom.

What This Means for You

The key takeaway from the Metis data is simple: while branded search in the electronics market may be softening, non-branded discovery is thriving. The opportunity lies in optimising for those moments when consumers are typing “gas cooker” or “mini fridge” rather than “Amazon” or “Argos”.

Brands like Currys and Lidl are demonstrating how effective it can be to capture interest in this discovery phase. If you want to compete, you need to be visible at that same point – before consumers settle on a final choice.

With the right strategy, you can convert generic curiosity into long-term brand preference. That’s how you outpace competitors and win share in a market that’s evolving quickly.

Get the Full Picture

The insights above are only a snapshot of what Metis reveals about the UK electronics sector in early 2025. Get in touch to uncover the complete analysis, including sector-wide patterns and detailed breakdowns.

It’s your chance to see market shifts before they peak – and act up to four times faster than the competition.