5th December 2025

MediaVision wins ‘Best Use of Search in Fashion’ at the 2025 UK Search Awards in partnership with New Look

We beat the biggest players in fashion with our unique playbook and AI innovation.

Our work with New Look just won ‘Best Use of Search in Fashion (large)’ at the 2025 UK Search Awards, confirming that our Human-plus-AI philosophy is the ultimate blueprint for next-level e-commerce growth.

We’d already delivered massive growth for New Look, but when they challenged us to take their performance to the next level, we knew the old rules weren’t going to work. So, we leaned into our philosophy: Human intelligence amplified by AI.

That’s why we developed and deployed Metis, our proprietary eCommerce Optimisation Platform. This approach completely transformed New Look’s performance, nailing the biggest non-brand SEO gain of any major player in the fashion e-commerce market in the UK.

Nailing SEO growth and future-proofing for the AI era

Success hinged on achieving unprecedented scale and efficiency. Not only did we transform New Look’s SEO, but our approach to retail SEO/GEO also set them up for success in the LLM era. Three strategic steps drove this transformation:

Metis Demand Data gave teams 4x faster insight

The team used Metis demand data to identify emerging market trends four times faster than competitors. We relentlessly activated these trends each week: SEO delivered optimised PLPs at scale, Digital PR secured high-quality links & coverage by leveraging the real-time data to inform the press, and the New Look team integrated Metis into their ways of working for continuous, demand-led category optimisation.

Metis Product Maestro used AI to enrich PLP content

We deployed Product Maestro to solve the operational challenge of manual PLP content creation, saving the in-house team hundreds of hours. This module uses gen AI to convert product imagery into high-quality, optimised content, saving the team hundreds of hours of work, dominating Product Grids on the SERPs and future-proofing pages for LLM search.

Metis Accelerate supercharged category creation at scale

Finally, we used Metis Accelerate to supercharge category creation. This AI module built, hosted and maintained over 5,000 SEO-optimised PLPs – unprecedented scale that ensured New Look expanded its keyword universe and gained a competitive advantage in capturing high-demand search terms.

The results

Accelerate was key to increasing New Look’s search footprint, helping us deliver a 27% increase in non-brand clicks YoY with a 73% uplift in impressions YoY. This strategic non-brand growth also allowed New Look to significantly reduce its paid search dependency, freeing up capital for crucial ATL brand-building campaigns.

Louis Venter, CEO of MediaVision, commented: “I’m immensely proud of the entire MediaVision and Metis team, and of our collaborative partnership with New Look. This award is a clear signal that our investment in proprietary AI technology is distinguishing us as leaders in the highly competitive fashion e-commerce space. The campaign’s ability to drive significant capital efficiencies while smashing visibility targets demonstrates that we’re not just innovators, but commercially minded partners dedicated to delivering genuine return on investment.”

Here’s what UK Search Awards judges had to say

A cut-above campaign with clear, well-detailed objectives and SEO actions perfectly aligned to content and themes. The clever use of search demand data to inform wider teams is impressive. Strong results, smart budget management, and innovative AI integration made this campaign a brilliant example of impactful, strategic search in the fashion sector.

How Metis solves retail’s biggest data challenges

The true strategic value of our platform is its ability to eliminate the primary bottlenecks of high-SKU retail: data lag and siloed operations. Metis provides a unified, real-time view of consumer demand, ensuring that every team, from Buying and Merchandising to Trading and Marketing, is making evidence-led decisions from the same source. This strategic alignment breaks down internal silos and supercharges commercial performance across the entire e-commerce lifecycle.