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Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail sector for the previous month.
Brand search demand in the sector overall dropped by over 6% in August, but the top brand, Argos, was way ahead of the pack with 44% of market share. Meanwhile, CeX continued to be the fastest-growing in terms of brand search, with nearly 1% market share difference and nearly 10% market share percentage change.
Top 10 <Market Share Winners>
[Brands with the biggest share of brand search demand in August]
- Argos: 44.40% (-0.91)
- Currys: 19.75% (-0.45)
- CeX: 11.44% (+0.99)
- Halfords: 10.81% (+0.38)
- Game: 3.82% (+0.14)
- AO: 2.50% (+0.10)
- Carphone Warehouse: 1.45% (-0.26)
- Ninja: 0.90% (-0.05)
- PC World: 0.85% (-0.24)
- Dyson: 0.72% (0.11)
Figures in brackets represent YoY growth
Top 10 <Fastest-Growing Consumer Electronics Brands>
[Fastest-growing consumer electronics brands in August, according to brand search demand]
- CeX: +0.99% (+9.47%)
- Halfords: +0.38% (+3.60%)
- Game: +0.14% (+3.92%)
- Dyson: +0.11% (+18.33%)
- AO: +0.10% (+3.98%)
- Shark: +0.04% (+8.45%)
- Hoover: +0.04% (+13.73%)
- Philips: +0.02% (+15.56%)
- Kitchenaid: +0.02% (+23.84%)
- AEG: +0.02% (+19.49%)
Figures in brackets represent market share % change
How we get the data
The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.
Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.
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