Ready to see the biggest and fastest-growing homeware brands in the UK?
Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail sector for the previous month.
B&Q was the most in-demand DIY/Homeware brand in September, with nearly 18% market share of search. IKEA was the fastest-growing brand, with nearly 6% market share difference. Interestingly, while being in our top 10, Wilko saw a 27% decline in market share difference.
Despite branded DIY and Homeware searches dropping nearly 30% YoY overall, brands with diverse product offerings like Dunelm, IKEA and B&Q have managed to grow their market share against more specialised competitors, driving large market share gains last month.
Top 10 <Market Share Winners>
[Brands with the biggest share of brand search demand in September]
- B&Q: 17.87% (+4.19)
- Dunelm: 17.49% (+5.08)
- IKEA: 17.27% (+5.82)
- Toolstation: 8.79% (+2.18)
- Wickes: 8.36% (+1.88)
- Homebase: 5.22% (+1.30)
- Wilko: 4.85% (-27.13)
- DFS: 2.91% (+1.06)
- Howdens: 1.58% (+0.53)
- Oak Furnitureland: 1.45% (+0.61)
Figures in brackets represent YoY growth
Top 10 <Fastest-Growing Homeware Brands>
[Fastest-growing homeware brands in September, according to brand search demand]
- IKEA: +5.82% (+50.78%)
- Dunelm: +5.08% (+40.93%)
- B&Q: +4.19% (+30.63%)
- Toolstation: +2.18% (+32.94%)
- Wickes: +1.88% (+28.98%)
- Homebase: +1.30% (+33.35%)
- DFS: +1.06% (+57.94%)
- Oak Furnitureland: +0.61% (+72.56%)
- Dreams: +0.61% (+87.75%)
- Howdens: +0.53% (+50.21%)
Figures in brackets represent market share % change
How we get the data
The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker, Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.
Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.
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