Ready to see the biggest and fastest-growing homeware and DIY brands in the UK?
Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail sector for the previous month.
In August, B&Q came out on top with a nearly 20% share of brand searches.
B&Q was also the fastest-growing brand in August, having grown their share of brand search by 6.78% with a market share percentage change of 51.32%. Dreams was also one to watch, with a massive market share percentage change of 81.44%
Top 10 <Market Share Winners>
[Brands with the biggest share of brand search demand in August]
- B&Q: 19.98% (+6.78%)
- Dunelm: 17.20% (+5.12%)
- IKEA: 15.05% (+5.03%)
- Toolstation: 9.13% (+2.94%)
- Wickes: 7.64% (+2.51%)
- Homebase: 6.34% (+2.11%)
- Wilko: 5.01% (-31.11%)
- DFS: 3.16% (+1.12%)
- Oak Furnitureland: 2.06% (+0.74%)
- Furniture Village: 1.30% (+0.37%)
Figures in brackets represent YoY growth
Top 10 <Fastest-Growing Homeware Brands>
[Fastest-growing homeware and DIY brands in August, according to brand search demand]
- B&Q: +6.78% (+51.32%)
- Dunelm: +5.12% (+42.35%)
- IKEA: +5.03% (+50.24%)
- Toolstation: +2.94% (+47.54%)
- Wickes: +2.51% (+49.03%)
- Homebase: +2.11% (+49.85%)
- DFS: +1.12% (+54.73%)
- Oak Furnitureland: +0.74% (+56.69%)
- Dreams: +0.47% (+81.44%)
- Robert Dyas: +0.47% (+58.98%)
Figures in brackets represent market share % change
How we get the data
The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.
Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.
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