Ready to see which beauty brands are winning search?
Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail sector for the previous month.
Last month, Superdrug continued its reign as the most in-demand beauty brand in the UK, claiming a massive 19.9% share of searches.
One to watch is Space NK. They’ve got the 6th highest share of search, but they’re also the 5th fastest-growing beauty brand in search over the past month – the only brand to lead the industry in both market share and growth.
Top 10 <Market Share Winners>
[Brands with the biggest share of brand search demand in July YoY]
- Superdrug: 19.9% (+0.95%)
- Lookfantastic: 7.6% (+0.51%)
- Charlotte Tilbury: 6.3% (+0.46%)
- Sephora: 6% (+0.69%)
- The Body Shop: 3.8% (-0.82%)
- Space NK: 3.4% (+0.91%)
- The Perfume Shop: 3.1% (+0.07%)
- Cult Beauty: 2.5% (-0.06%)
- Drunk Elephant: 2.4% (-3.86%)
- Beauty Bay: 2% (-0.10%)
Figures in brackets represent YoY growth
Top 10 <Fastest Growing Beauty Brands>
[Fastest growing beauty brands in July YoY, according to share of brand search demand]
- Huda Beauty: +89%
- Ole Henrikson: +53.7%
- Becca: +47.3%
- Rituals: +38%
- Space NK: +37%
- Diptyque: +34.9%
- Morphe: +31.7%
- Hourglass: +30.2%
- Anastasia Beverly Hills: +28.5%
- Guerlain: +24%
How we get the data
The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.
Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.
All of our leaderboards cover monthly/YoY data. Click below if you want weekly, bespoke market data to supercharge your ecommerce strategy 4x faster.
