Ready to see the biggest and fastest-growing consumer electronics brands in the UK?
Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail sector for the previous month.
In August, Argos was on top with 44.55% share of brand searches.
When it comes to the fastest-growing brands, Cex takes first prize, having grown their share of brand search by 0.90% with a market share percentage change of 8.40%. Kitchenaid was also one to watch, with a market share percentage change of 24.15%.
Top 10 <Market Share Winners>
[Brands with the biggest share of brand search demand in August]
- Argos: 44.55% (-0.13%)
- Currys: 19.52% (-0.67%)
- CeX: 11.59% (+0.90%)
- Game: 3.73% (-0.01%)
- AO: 2.55% (+0.14%)
- Carphone Warehouse: 1.44% (-0.26%)
- Ninja: 0.89% (-0.09%)
- PC World: 0.83% (-0.27%)
- Dyson: 0.72% (+0.11%)
- Hoover: 0.57% (+0.06)
Figures in brackets represent YoY growth
Top 10 <Fastest-Growing Consumer Electronics Brands>
[Fastest-growing consumer electronics brands in August, according to brand search demand]
- Cex: +0.90 (+8.40%)
- AO: +0.14 (+5.91%)
- Dyson: +0.11 (+17.57%)
- Hoover: +0.06 (+11.00%)
- Shark: +0.03 (+6.21%)
- Kitchenaid: +0.02 (+24.15%)
- AEG: +0.02 (+18.74%)
- Philips: +0.02 (+11.77%)
- Smeg: +0.02 (+8.70%)
- Bosch: +0.02 (+5.79%)
Figures in brackets represent market share % change
How we get the data
The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.
Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.
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