The Latest Google Update: What is it and How Will it Impact Brands?

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September 26, 2019

On 24th September, Google rolled out their newest broad core algorithm update – ‘The September 2019 Core Update’.

Google makes barely noticeable changes to its algorithm almost daily. However, a couple of times a year, the broad core update marks a more significant change to the search algorithm, one designed to improve how Google ranks websites and determines relevance. At MediaVision, we monitor any changes daily and keep up to speed with the latest news and trends from Google.

Core updates are designed to enhance how Google presents relevant content, and while this means specific sites and pages aren’t targeted, rankings can still be positively or negatively affected by the overall change.

What to do if you’re affected?

Brands that notice a drop-in page ranking after the update should refocus on the content they’re delivering, as the drop could be a result of newer pages with better content having been created since the last broad core update.

MediaVision Head of SEO Marius says “SEOs are being made aware in advance by Google when they will roll out broad core updates. We have only seen positive increases thus far on the latest update, with all our clients seeing a keyword visibility increase. It goes without saying that we need to follow Google guidelines to make sure we stick to best practice. One key factor that should be part of everyone’s onsite strategy is to keep content as fresh and relevant as possible to avoid a significant drop in Google rankings”.

Google reiterates this by saying “pages that drop after a core update don’t have anything wrong to fix. We suggest focusing on ensuring you’re offering the best content you can.”

Have you been affected by the update? Get in touch with our award-winning team to see what we could do for you.

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