14th June 2022

Global Search Awards 2022

MediaVision & Addison Lee Ride into Position 1

Addison Lee has given us a number of unique challenges and we’ve risen to every one of them, so we’re absolutely elated to be shortlisted for BEST INTEGRATED CAMPAIGN: LARGE at the Global Search Awards 2022.

The Challenge

Help Addison Lee in a pivotal moment from both business and market perspectives.  

Addison Lee was facing three major challenges:

– a change in business ownership

– a shift in demand due to the COVID restrictions

– new competitors entering the market

The Goal

We started out with pretty ambitious goals:

– growing organic, non-paid sessions by +40% YOY  

– generating revenue from new customer acquisition at a 4.8 ROAS

The Results

In the 12 months after April 2021 we:

– Grew organic traffic by 53% YOY

– Drove more than 11,000 bookings  

– ROAS of 11x

How did we do it?

We used strategic onsite and offsite SEO including:

– Local onsite content  

– Digital PR activity  

– Paid media strategy focused on new customer acquisition

This streamlined integrated approach achieved fantastic results and built the foundation for future growth and a lasting relationship with the client. This is the bedrock of MediaVision’s organic-first strategy with support from paid and achieves again and again.

If you want to hear how we can help you grow every day, get in touch.

See the (difference)

Contact us today to see how we can make a difference for you.