Addison Lee has given us a number of unique challenges and we’ve risen to every one of them, so we’re absolutely elated to be shortlisted for BEST INTEGRATED CAMPAIGN: LARGE at the Global Search Awards 2022.
Help Addison Lee in a pivotal moment from both business and market perspectives.
– a change in business ownership
– a shift in demand due to the COVID restrictions
– new competitors entering the market
We started out with pretty ambitious goals:
– growing organic, non-paid sessions by +40% YOY
– generating revenue from new customer acquisition at a 4.8 ROAS
In the 12 months after April 2021 we:
– Grew organic traffic by 53% YOY
– Drove more than 11,000 bookings
– ROAS of 11x
We used strategic onsite and offsite SEO including:
– Local onsite content
– Digital PR activity
– Paid media strategy focused on new customer acquisition
This streamlined integrated approach achieved fantastic results and built the foundation for future growth and a lasting relationship with the client. This is the bedrock of MediaVision’s organic-first strategy with support from paid and achieves again and again.
If you want to hear how we can help you grow every day, get in touch.