“The MediaVision teams are very knowledgeable and throughout the pitch process they not only mapped out a killer strategy, but educated us and shared their pearls of wisdom on all things digital.” – Olivia & Pearl Founder and Creative Director, Olivia Smith
MediaVision has been appointed by contemporary jewellery brand Olivia & Pearl to manage its SEO, Paid Media and Digital PR. The appointment comes ahead of the brand’s focus on strengthening its ecommerce platform and online reach for 2020.
Founded in December 2017, the brand quickly skyrocketed from start-up to influential player in the UK jewellery market with an ambitious mission to ‘bring pearl jewellery to a new generation’.
MediaVision Strategy Director Jack Felsted says, “we’re excited about our new partnership with Olivia & Pearl and aim to support the brand on all fronts as it becomes the first choice for contemporary pearl jewellery both in the UK and internationally. We’re using insights learned from our extensive experience in the competitive fashion and lifestyle sector to develop an aggressive and performance-driven digital marketing strategy, and we look forward to seeing what we can achieve together.”
After identifying a gap in the market for affordable and contemporary pearl jewellery, Founder and Creative Director Olivia Smith launched the brand with the aim of creating the world’s go-to pearl jewellery brand, disrupting the traditional marketplace by cutting out the middleman and sourcing directly from the pearl farms. The brand has already secured contracts with Fenwick’s Department Stores and celebrity fans such as Holly Willoughby, Jodie Kidd and Cherry Healy.
“Last year we embarked on our first round of venture capital investment, securing funds to scale the business in the UK via our digital channels. We have very ambitious growth plans at Olivia & Pearl, and it was really important that we find the best fit digital partner to help us achieve success.
What made Mediavision stand out was their experience, know-how and nurturing approach to working with a start-up like Olivia & Pearl. The teams are very knowledgeable and throughout the pitch process they not only mapped out a killer strategy but educated us and shared their pearls of wisdom on all things digital – their philosophy was to treat our business as it were their own.
Mediavision showed that they understood our market and were enthused by the opportunity Olivia & Pearl presented, our impact and our values. As a relatively young start-up company that was really important to us.”
Olivia & Pearl Founder and Creative Director, Olivia Smith
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