Google Postpones The Page Experience Update
Google’s Page Experience Algorithm Update sometimes also referred to as Core Web Vitals Update, originally scheduled to rollout in May, will now be launched gradually between mid-June and August.
Site owners will now have more time to make refinements to their websites with page experience in mind as Google on its developer blog on Monday announced that they will begin using page experience as part of ranking systems starting in mid-June 2021.
“We'll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won't play its full role as part of those systems until the end of August. You can think of it as if you're adding a flavoring to a food you're preparing. Rather than add the flavor all at once into the mix, we'll be slowly adding it all over this time period.”
Webmasters should not expect extreme volatility
Google also said that this gradual rollout would help them monitor any unexpected or unintended issues and that websites generally should not expect drastic changes.
“Page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes. In addition, because we're doing this as a gradual rollout, we will be able to monitor for any unexpected or unintended issues.”
Other than being pushed back for a month, there are a few more updates related to page experience that Google published on their blog:
New Page Experience Report in Google Search Console
A new Page Experience report has now been released in Google Search Console which combines the Core Web Vitals report with other page experience signals such as: mobile friendliness, safe browsing, HTTPS usage, and intrusive interstitials.
This Page Experience report will keep track of the URLs on a website that offer a good experience based on the above-mentioned page experience factors. It would also be possible to explore individual components of page experience signals to gain additional insights on pages opportunities for improvement.
Updated Search Performance Report
There is another update that is released in Search Performance Report, site owners will now be able to filter pages from a page-experience perspective and compare them to other pages on the same site.
Removal of AMP badges
AMP badges on mobile search have been popular as they help users identify pages that load quickly and smoothly, these AMP badges are going to be phased out with the new page experience update. Google said they will continue to test other ways to help identify content with a great user experience.
If you'd like to get to know more or want help to make sure your site is ready for the launch, don't hesitate to get in touch, it's still time. You can contact us at sayhello@wearemediavision.