Which brands dominated search bars on the run up to Black Friday? Find out in our latest report!
We used data from our Digital Demand Tracker to identify this year’s best and worst Black Friday performers. The period compared was 21st – 28th November YoY, giving us a view of the brands that had the biggest share of search in the days leading up to the big event.
Why we track brand demand
Brand demand refers to the number of times people search for your brand online. Instead of Googling generic Black Friday deals, a shopper might Google your brand name instead, which means they know you, likely trust you, and think you can deliver the goods. This demand is what makes brands stand out, and it directly impacts share of search.
Long story short, it tells us everything we need to know about the health of a brand and how it is likely to perform during highly competitive events like Black Friday!
Try our Digital Demand Tracker for free
Our Digital Demand Tracker is a proprietary tool that refreshes data 4x quicker than publicly available tools, giving us a real-time view of how brand and market terms are performing across several sectors. Give it a try.