Hobbs is a major high street clothing retailer was operating right in the middle of dealing with falling footfall in the high street, a physical retail network built for the past and a digital platform that had SEO challenges. Alongside this the brand was suffering from falling awareness and a digital transformation programme that was key to brands long term success.
The Growth Challenge
How to arrest the slide of SEO performance, rectify the technology challenges and implement an optimisation stream that delivered great non brand SEO growth for the brand.
We approached the challenge in two phases; a technical assessment and programme prioritised technical fixes and then a second agile optimisation workstream in which we are working alongside the internal team to drive improvements on a daily basis.
At the heart of our solution was a revamped SEO growth strategy to drive non-brand search traffic into the online store and dramatically increase online visibility and sales.