MediaVision & Addison Lee Ride into Position 1
Addison Lee has given us a number of unique challenges and we’ve risen to every one of them, so we’re absolutely elated to be shortlisted for BEST INTEGRATED CAMPAIGN: LARGE at the Global Search Awards 2022.
The Challenge
Help Addison Lee in a pivotal moment from both business and market perspectives.
Addison Lee was facing three major challenges:
- a change in business ownership
- a shift in demand due to the COVID restrictions
- new competitors entering the market
The Goal
We started out with pretty ambitious goals:
- growing organic, non-paid sessions by +40% YOY
- generating revenue from new customer acquisition at a 4.8 ROAS
The Results
In the 12 months after April 2021 we:
- Grew organic traffic by 53% YOY
- Drove more than 11,000 bookings
- ROAS of 11x
How did we do it?
We used strategic onsite and offsite SEO including:
- Local onsite content
- Digital PR activity
- Paid media strategy focused on new customer acquisition
This streamlined integrated approach achieved fantastic results and built the foundation for future growth and a lasting relationship with the client. This is the bedrock of MediaVision’s organic-first strategy with support from paid and achieves again and again.
If you want to hear how we can help you grow every day, get in touch.
