(SEO growth) (4xFaster)

Metis: Maximise Marketing Effectiveness and Align Teams, 4x Faster.

(Winners of Best Search Software Tool, EU Search Awards 2024)
(Winners of Best Use of AI, UK Digital Growth Awards 2024)

The primary pressure on the Marketing Team is budget efficiency and strategic alignment. Without real-time, consumer-validated demand data, efforts can be misaligned, leading to wasted spend and missed opportunities in high-value, emerging trends.

Metis is the proprietary Commercial Intelligence System that enhances the team’s effectiveness by providing real-time market demand data to support the comms calendar. We ensure every campaign is data-led, securing the 4x faster competitive advantage in market relevance.

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Metis curates weekly search data from across the globe to help our teams, and critically, yours, focus on the right commercial opportunities at the right time. This ensures an activation speed that is four times faster than your competitors.

It then unlocks this opportunity with transformative tech that solves some of the biggest hurdles to optimise at scale.

Brands we are proud to partner with

    What Metis helps solve

    The 6 Core Frictions That Metis Eliminates for Marketing Teams

    Metis is engineered to transform the marketing function, turning real-time consumer intent into actionable campaign strategy and measurable budget gains.
    Budget Cannibalisation
    Maximise Total Search ROI by minimising cannibalisation between SEO and PPC, ensuring budget is strategically deployed across both channels for maximum impact.
    Paid Channel Dependence
    Achieve Organic Efficiency by solving technical SEO bottlenecks programmatically, providing evidence to reduce or strategically redeploy paid search spend.
    Reactive Comms Calendar
    Drive Data-Led Planning by providing weekly, real-time market demand data to support and validate the comms calendar and promotional strategy.
    Authority for AI Search
    Establish Editorial Authority by providing demand data that informs high-authority content creation and Digital PR campaigns, securing citations in AI Search platforms.
    Competitive Blind Spots
    Benchmark Brand Health using the Custom Share of Brand Search tracker to monitor competitor traction and measure the effectiveness of your brand campaigns against rivals.
    Misaligned Creative Assets
    Enhance Creative Relevance by informing content and creative teams with the precise, high-volume language from consumer search, ensuring maximum relevance and click-through.

    The Metis Advantage: A Single Source of Truth

    Marketing Team Value: The platform enhances the team’s effectiveness by providing real-time market demand data to support the comms calendar planning. It also highlights organic efficiency, providing evidence to reduce or redeploy paid search spend.

    We believe that by delivering unified, real-time demand data and scaled execution, Metis transforms the business from reactive fixing to predictive growth acceleration.

    What clients say about Metis

    • “Metis is now embedded into all areas of our business and is the central platform that allows us to make decisions faster than our competition. The insight from the platform is impacting decision making by the marketing teams and is also transcending into the daily decisions that are made by the trading and merchandising teams”

      Elinor Pierce

      ECOMMERCE GENERAL MANAGER

      New Look

    • “The main win from Metis is the usefulness of the insight that has found its way into strategy and planning throughout the business.

      We are impressed with the Metis ways of working and how this is generating a good mix of offsite SEO links that help drive authority and brand.

      Ria Campbell

      HEAD OF MARKETING

      Monsoon

    • “Metis empowers us to keep our heads in the data and our eyes on the road ahead.

      We know that the world is changing faster than ever but Metis is helping us to achieve our ambitious growth targets within an extremely competitive marketplace.”

      James Bertram

      HEAD OF DIGITAL

      Abbott Lyon

      Metis: A Single Source of Market Data – Unifying All Retail Teams.

      • C-Level

        Strategic Risk & Future Readiness: Metis delivers a real-time pulse check on market, brand, and seasonal trends. This enables leaders to de-risk strategic investment and ensures future readiness for the age of AI search by positioning the brand as a cited authority.

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      • Finance Team

        Gross Margin Protection & Efficiency: Our service, enabled by Metis, delivers operational efficiency savings, boosts organic channels and helps reduce your reliance on paid search.

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      • Buying Team

        Data Informed Buying: Metis leverages real-time market demand data to inform strategic range planning and guide new category expansion, mitigating inventory risk.

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      • Product Copy Team

        AI SEO & Content Velocity: Leveraging Product Maestro’s Generative AI, we automate copy creation. This ensures content is structured and factual, ready to be a cited authority in SEO and AI search results.

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      • Marketing Team

        Budget Efficiency & Strategic Support: The platform enhances the team’s effectiveness by providing real-time market demand data to support the comms calendar planning. It also highlights organic efficiency, providing evidence to reduce or redeploy paid search spend.

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      • SEO Team

        Scaled Execution & Collaboration: Our partnership frees up the in-house team’s time by leveraging the Metis Platform for daily recommendations. We enable data collaboration by automatically packaging demand data into weekly trade reporting.

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      • Merchandising Team

        Stock Allocation & Operational Efficiency: The platform provides daily product visibility recommendations to optimise planning decisions, gives trading teams a real-time view of market dynamics to inform trading windows, and helps automate taxonomy and categorisation.

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      • Site Trading Team

        Daily Execution & Immediate Wins: Metis supports daily site trading and provides an immediate-win recommendation engine. It also improves operational efficiency by automating category creation and product assignments based on real-time market signals.

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      • Brand Team

        Investment Validation & Health: Metis empowers the Brand Team with a Custom Share of Brand Search and Custom Brand Demand Tracker to monitor brand health against competitors, measuring the impact of above-the-line marketing spend against real consumer interest.

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      • Engineering Team

        Technical Bottleneck Resolution: Metis provides the E-commerce Development Team with bulk data feeds and the Accelerate Engine to programmatically solve technical bottlenecks.

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