(SEO growth) (4xFaster)

Metis: Protect Retail Profit & Efficiency.

(Winners of Best Search Software Tool, EU Search Awards 2024)
(Winners of Best Use of AI, UK Digital Growth Awards 2024)

The primary pressure on the Finance Team is Gross Margin erosion. This occurs when inventory risk, operational waste, and an unsustainable reliance on high-cost paid channels compromise profitability.

Metis is the proprietary Commercial Intelligence System that delivers operational efficiency savings and boosts low-cost organic channels. We ensure every dollar of investment drives maximum return, securing the 4x faster competitive advantage in financial performance.

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Metis curates weekly search data from across the globe to help our teams, and critically, yours, focus on the right commercial opportunities at the right time. This ensures an activation speed that is four times faster than your competitors.

It then unlocks this opportunity with transformative tech that solves some of the biggest hurdles to optimise at scale.

Brands we are proud to partner with

    What Metis helps solve

    The 6 Core Financial Frictions That Metis Eliminates for the Finance Team

    Metis is engineered to transform the financial profile of the business, focusing on cost reduction, efficiency, and profitable channel growth.
    Gross Margin Erosion
    Boost Organic ROI by growing the high-intent, low-cost organic channel to reduce overall reliance on margin-eroding paid search.
    Inventory Write-Downs
    Protect Against Write-Downs by leveraging real-time demand data to inform buying decisions, mitigating the commercial risk of both over-buying and under-buying.
    Operational Waste
    Deliver Operational Efficiency by automating core tasks like category creation (Accelerate) and content generation (Product Maestro), reducing manual overhead.
    Traffic Cost Inflation
    Lower Effective CPA by targeting long-tail, high-conversion organic clusters, shifting traffic acquisition from expensive paid channels to low-cost organic channels.
    Investment Validation
    Validate Technology ROI by providing a clear, weekly metric-driven view of organic performance, demonstrating the financial impact of tech and marketing spend.
    Inaccurate Budget Forecasting
    Improve Forecasting Accuracy by providing weekly, real-time demand data and competitor benchmarks, enabling more agile and precise budget allocation.

    The Metis Advantage: A Single Source of Truth

    Finance Team Value: Our service, enabled by Metis, delivers operational efficiency savings, boosts organic channels and helps reduce your reliance on paid search.

    We believe that by delivering unified, real-time demand data and scaled execution, Metis transforms the business from reactive fixing to predictive growth acceleration.

    What clients say about Metis

    • “Metis is now embedded into all areas of our business and is the central platform that allows us to make decisions faster than our competition. The insight from the platform is impacting decision making by the marketing teams and is also transcending into the daily decisions that are made by the trading and merchandising teams”

      Elinor Pierce

      ECOMMERCE GENERAL MANAGER

      New Look

    • “The main win from Metis is the usefulness of the insight that has found its way into strategy and planning throughout the business.

      We are impressed with the Metis ways of working and how this is generating a good mix of offsite SEO links that help drive authority and brand.

      Ria Campbell

      HEAD OF MARKETING

      Monsoon

    • “Metis empowers us to keep our heads in the data and our eyes on the road ahead.

      We know that the world is changing faster than ever but Metis is helping us to achieve our ambitious growth targets within an extremely competitive marketplace.”

      James Bertram

      HEAD OF DIGITAL

      Abbott Lyon

      Metis: A Single Source of Market Data – Unifying All Retail Teams.

      • C-Level

        Strategic Risk & Future Readiness: Metis delivers a real-time pulse check on market, brand, and seasonal trends. This enables leaders to de-risk strategic investment and ensures future readiness for the age of AI search by positioning the brand as a cited authority.

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      • Finance Team

        Gross Margin Protection & Efficiency: Our service, enabled by Metis, delivers operational efficiency savings, boosts organic channels and helps reduce your reliance on paid search.

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      • Buying Team

        Data Informed Buying: Metis leverages real-time market demand data to inform strategic range planning and guide new category expansion, mitigating inventory risk.

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      • Product Copy Team

        AI SEO & Content Velocity: Leveraging Product Maestro’s Generative AI, we automate copy creation. This ensures content is structured and factual, ready to be a cited authority in SEO and AI search results.

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      • Marketing Team

        Budget Efficiency & Strategic Support: The platform enhances the team’s effectiveness by providing real-time market demand data to support the comms calendar planning. It also highlights organic efficiency, providing evidence to reduce or redeploy paid search spend.

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      • SEO Team

        Scaled Execution & Collaboration: Our partnership frees up the in-house team’s time by leveraging the Metis Platform for daily recommendations. We enable data collaboration by automatically packaging demand data into weekly trade reporting.

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      • Merchandising Team

        Stock Allocation & Operational Efficiency: The platform provides daily product visibility recommendations to optimise planning decisions, gives trading teams a real-time view of market dynamics to inform trading windows, and helps automate taxonomy and categorisation.

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      • Site Trading Team

        Daily Execution & Immediate Wins: Metis supports daily site trading and provides an immediate-win recommendation engine. It also improves operational efficiency by automating category creation and product assignments based on real-time market signals.

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      • Brand Team

        Investment Validation & Health: Metis empowers the Brand Team with a Custom Share of Brand Search and Custom Brand Demand Tracker to monitor brand health against competitors, measuring the impact of above-the-line marketing spend against real consumer interest.

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      • Engineering Team

        Technical Bottleneck Resolution: Metis provides the E-commerce Development Team with bulk data feeds and the Accelerate Engine to programmatically solve technical bottlenecks.

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