(SEO growth) (4xFaster)

Metis: Validate Brand Investment & Track Brand Health.

(Winners of Best Search Software Tool, EU Search Awards 2024)
(Winners of Best Use of AI, UK Digital Growth Awards 2024)

The primary pressure on the Brand Team is investment validation and competitive clarity. Large, above-the-line (ATL) marketing spend is often disconnected from measurable consumer intent, and competitive threats are assessed using lagging, incomplete data.

Metis is the proprietary Commercial Intelligence System that empowers the Brand Team with a Custom Share of Brand Search and Custom Brand Demand Tracker. We monitor brand health against competitors and measure the impact of ATL spend, securing the 4x faster competitive advantage in market authority.

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Metis curates weekly search data from across the globe to help our teams, and critically, yours, focus on the right commercial opportunities at the right time. This ensures an activation speed that is four times faster than your competitors.

It then unlocks this opportunity with transformative tech that solves some of the biggest hurdles to optimise at scale.

Brands we are proud to partner with

    What Metis helps solve

    The 6 Core Frictions That Metis Eliminates for Brand Teams

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    ATL Investment Validation
    Validate Investment ROI by measuring the impact of all brand campaigns against real-time Brand Demand Trackers and consumer search spikes.
    Competitive Authority Gaps
    Benchmark Market Authority using the Custom Share of Brand Search metric to objectively track your brand health and competitive growth against defined rivals, weekly.
    Reactive Communications
    Drive Predictive Comms by using real-time demand data to inform creative campaigns and Digital PR, proactively positioning the brand at the center of emerging consumer trends.
    AI Search Citation Risk
    Ensure AI Readiness by fueling high-authority content creation and Digital PR efforts that secure crucial external citations needed to be trusted by LLMs.
    Misaligned Campaign Relevance
    Enhance Creative Relevance by feeding the Brand and Content teams the exact, high-volume consumer search language from Market Demand Trackers to maximize cut-through.
    Siloed Brand Metrics
    Unify Brand & Commerce by linking brand awareness efforts directly to measurable, weekly consumer demand, bridging the gap between brand marketing and sales teams.

    The Metis Advantage: A Single Source of Truth

    Brand Team Value: Metis empowers the Brand Team with a Custom Share of Brand Search and Custom Brand Demand Tracker to monitor brand health against competitors, measuring the impact of above-the-line marketing spend against real consumer interest.

    We believe that by delivering unified, real-time demand data and scaled execution, Metis transforms the business from reactive fixing to predictive growth acceleration.

    What clients say about Metis

    • “Metis is now embedded into all areas of our business and is the central platform that allows us to make decisions faster than our competition. The insight from the platform is impacting decision making by the marketing teams and is also transcending into the daily decisions that are made by the trading and merchandising teams”

      Elinor Pierce

      ECOMMERCE GENERAL MANAGER

      New Look

    • “The main win from Metis is the usefulness of the insight that has found its way into strategy and planning throughout the business.

      We are impressed with the Metis ways of working and how this is generating a good mix of offsite SEO links that help drive authority and brand.

      Ria Campbell

      HEAD OF MARKETING

      Monsoon

    • “Metis empowers us to keep our heads in the data and our eyes on the road ahead.

      We know that the world is changing faster than ever but Metis is helping us to achieve our ambitious growth targets within an extremely competitive marketplace.”

      James Bertram

      HEAD OF DIGITAL

      Abbott Lyon

      Metis: A Single Source of Market Data – Unifying All Retail Teams.

      • C-Level

        Strategic Risk & Future Readiness: Metis delivers a real-time pulse check on market, brand, and seasonal trends. This enables leaders to de-risk strategic investment and ensures future readiness for the age of AI search by positioning the brand as a cited authority.

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      • Finance Team

        Gross Margin Protection & Efficiency: Our service, enabled by Metis, delivers operational efficiency savings, boosts organic channels and helps reduce your reliance on paid search.

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      • Buying Team

        Data Informed Buying: Metis leverages real-time market demand data to inform strategic range planning and guide new category expansion, mitigating inventory risk.

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      • Product Copy Team

        AI SEO & Content Velocity: Leveraging Product Maestro’s Generative AI, we automate copy creation. This ensures content is structured and factual, ready to be a cited authority in SEO and AI search results.

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      • Marketing Team

        Budget Efficiency & Strategic Support: The platform enhances the team’s effectiveness by providing real-time market demand data to support the comms calendar planning. It also highlights organic efficiency, providing evidence to reduce or redeploy paid search spend.

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      • SEO Team

        Scaled Execution & Collaboration: Our partnership frees up the in-house team’s time by leveraging the Metis Platform for daily recommendations. We enable data collaboration by automatically packaging demand data into weekly trade reporting.

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      • Merchandising Team

        Stock Allocation & Operational Efficiency: The platform provides daily product visibility recommendations to optimise planning decisions, gives trading teams a real-time view of market dynamics to inform trading windows, and helps automate taxonomy and categorisation.

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      • Site Trading Team

        Daily Execution & Immediate Wins: Metis supports daily site trading and provides an immediate-win recommendation engine. It also improves operational efficiency by automating category creation and product assignments based on real-time market signals.

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      • Brand Team

        Investment Validation & Health: Metis empowers the Brand Team with a Custom Share of Brand Search and Custom Brand Demand Tracker to monitor brand health against competitors, measuring the impact of above-the-line marketing spend against real consumer interest.

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      • Engineering Team

        Technical Bottleneck Resolution: Metis provides the E-commerce Development Team with bulk data feeds and the Accelerate Engine to programmatically solve technical bottlenecks.

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