The biggest threat to large retailer profitability isn’t traffic – it’s siloed, lagging data. When strategic teams are working from different data sets, the business suffers from misaligned inventory, wasted marketing spend, and eroded Gross Margin.
Metis is the proprietary Commercial Intelligence System that breaks down these barriers, delivering a single, unified source of weekly demand data with actionable insight across your entire organisation. We enforce alignment and ensure your platform delivers unconstrained organic market share, securing the 4x faster competitive advantage.
Metis curates weekly search data from across the globe to help our teams, and critically, yours, focus on the right commercial opportunities at the right time. This ensures an activation speed that is four times faster than your competitors.
It then unlocks this opportunity with transformative tech that solves some of the biggest hurdles to optimise at scale.
“Metis is now embedded into all areas of our business and is the central platform that allows us to make decisions faster than our competition. The insight from the platform is impacting decision making by the marketing teams and is also transcending into the daily decisions that are made by the trading and merchandising teams”
Elinor Pierce
ECOMMERCE GENERAL MANAGER
New Look
“The main win from Metis is the usefulness of the insight that has found its way into strategy and planning throughout the business.
We are impressed with the Metis ways of working and how this is generating a good mix of offsite SEO links that help drive authority and brand.
Ria Campbell
HEAD OF MARKETING
Monsoon
“Metis empowers us to keep our heads in the data and our eyes on the road ahead.
We know that the world is changing faster than ever but Metis is helping us to achieve our ambitious growth targets within an extremely competitive marketplace.”
James Bertram
HEAD OF DIGITAL
Abbott Lyon
Strategic Risk & Future Readiness: Metis delivers a real-time pulse check on market, brand, and seasonal trends. This enables leaders to de-risk strategic investment and ensures future readiness for the age of AI search by positioning the brand as a cited authority.
Gross Margin Protection & Efficiency: Our service, enabled by Metis, delivers operational efficiency savings, boosts organic channels and helps reduce your reliance on paid search.
Data Informed Buying: Metis leverages real-time market demand data to inform strategic range planning and guide new category expansion, mitigating inventory risk.
AI SEO & Content Velocity: Leveraging Product Maestro’s Generative AI, we automate copy creation. This ensures content is structured and factual, ready to be a cited authority in SEO and AI search results.
Budget Efficiency & Strategic Support: The platform enhances the team’s effectiveness by providing real-time market demand data to support the comms calendar planning. It also highlights organic efficiency, providing evidence to reduce or redeploy paid search spend.
Scaled Execution & Collaboration: Our partnership frees up the in-house team’s time by leveraging the Metis Platform for daily recommendations. We enable data collaboration by automatically packaging demand data into weekly trade reporting.
Stock Allocation & Operational Efficiency: The platform provides daily product visibility recommendations to optimise planning decisions, gives trading teams a real-time view of market dynamics to inform trading windows, and helps automate taxonomy and categorisation.
Daily Execution & Immediate Wins: Metis supports daily site trading and provides an immediate-win recommendation engine. It also improves operational efficiency by automating category creation and product assignments based on real-time market signals.
Investment Validation & Health: Metis empowers the Brand Team with a Custom Share of Brand Search and Custom Brand Demand Tracker to monitor brand health against competitors, measuring the impact of above-the-line marketing spend against real consumer interest.
Technical Bottleneck Resolution: Metis provides the E-commerce Development Team with bulk data feeds and the Accelerate Engine to programmatically solve technical bottlenecks.