The Toy Report

(September 2025)

[About] the Report

We’re thrilled to present our latest report. This month we’re focussing on the Toy industry—an area where our data-led proposition shines, especially as we approach peak.

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Report Highlights

The winners and losers

Discover the brands who claimed the biggest share of brand search in the market, who is holding steady, and the big brands gaining ground.

Trends that defined the period

From viral trends to big brands that grew the most, get the full picture of what people are searching.

Trends that fell off

See the biggest fall-offs in the industry and learn how to spot a dying trend before anyone else.

So much more

Our team breaks it down, giving you all the context, facts, tips, and tip-offs you need to drive growth in a challenging market.

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We see the real-time demand data on a Monday and react. That is 52 times a year to make changes. 40 more opportunities than most agencies.

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