The Homeware Report

May 2026

[About] the Report

We’re thrilled to present the latest edition of our industry report. This quarter, we’re focusing on homeware during March to May 2026, exploring the brands gaining visibility, the trends shaping consumer demand, and the shifts redefining how people discover and shop for interiors online.

From the stabilisation of the DIY boom to the rise of value-led and lifestyle-driven homeware retailers, this report uncovers where consumer attention is moving and what it means for brands competing in search.

Using MediaVision Metis data, we analyse the brands growing fastest, the categories driving demand, and the products consumers are searching for most – giving retailers a clearer picture of where momentum is building before the wider market catches up.

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Report Highlights

The winners and losers

Discover the brands dominating share of search in homeware, the retailers gaining momentum, and the established players beginning to lose ground.

Trends shaping homeware demand

From sofa beds and mattresses to the decline in garden-related searches, uncover the product trends driving consumer behaviour this quarter.

The most useful metrics you’ve never heard of

Explore Share of Wallet and Share of Brand Search – proprietary metrics that reveal where consumer attention is moving across the wider retail landscape.

Expert insight

MediaVision’s experts break down the trends behind the numbers, giving you the context, analysis and strategic implications that matter most for brands competing in homeware today.

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We see the real-time demand data on a Monday and react. That is 52 times a year to make changes. 40 more opportunities than most agencies.

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