The Homeware Report

Feb 2026

[About] the Report

We’re thrilled to present another addition of our monthly industry report. This month, we’re focusing on homeware during the 3 months spanning 1 November – 1 February, exploring the wins, losses, and the learnings for 2026. Here’s everything you need to know about the state of homeware search during one of retail’s most lucrative periods.

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Report Highlights

The winners and losers

Discover the brands who claimed the biggest share of brand search in the market, who held steady, and the brands that used Black Friday, Christmas gifting, and New Year’s resolution hysteria to gain ground.

Trends that defined the period

From viral trends to big brands that grew the most, get the full picture of what people were searching for during the months of November, December, and January.

The most useful metrics you’ve never heard of

We bring two completely new metrics to the fold that we’re incredibly excited about: ‘Share of Wallet’ and ‘Share of Category Search’, showing you where the money’s going at an industry and product-category level.

Expert insight

MediaVision’s best and brightest break it down, giving you all the context, facts, tips, and tip-offs you need to drive growth in the new year.

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