Our latest industry report explores the UK fashion sector from July to September 2026. It looks at which brands are gaining share of search, the product trends driving consumer demand and what changing search behaviour means for retailers preparing for Black Friday and Christmas.
From Primark’s growing share of brand search to rising demand for ballet flats, polka dots and linen, the findings reveal where consumer attention is moving. The report puts these gains in context by examining the overall decline in branded search across the quarter, alongside falling demand for occasionwear and transitional outerwear.
Using Metis data, we bring together brand performance, category insights and product search trends to help fashion retailers benchmark their results, identify opportunities and prioritise activity ahead of peak trading.
