The Fashion Report

April 2026

[About] the Report

We’re thrilled to present another edition of our monthly industry report. This month, we’re focusing on fashion during Q1 2026, exploring the wins, losses, and the learnings for the remainder of the year to come. Here’s everything you need to know about the state of fashion search during one of the most important periods on the retail calendar.

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Report Highlights

The winners and losers

Discover the brands who claimed the biggest share of brand search in the market, who held steady, and who gained the most ground in Q1 2026.

Trends that defined Q1 2026

From viral trends to big brands that grew the most, get the full picture of what people were searching for during Q1.

The most useful metrics you’ve never heard of

We bring two completely new metrics to the fold that we’re incredibly excited about: ‘Share of Wallet’ and ‘Share of Category Search’, showing you where the attention is going at an industry and category level.

Expert insight

MediaVision’s best and brightest break it down, giving you all the context, facts, tips, and tip-offs you need to drive growth in Q2 2026.

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We see the real-time demand data on a Monday and react. That is 52 times a year to make changes. 40 more opportunities than most agencies.

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