The Black Friday Report

2025

[About] the Report

We’re thrilled to present a special addition of our monthly industry report. This month, we’re focusing on Black Friday performance across Tech, Home, Fashion, Beauty, and Toys, where we’ll explore the biggest and fastest growing brands, as well as the product trends that dominated search during the biggest retail event of the year.

Report Highlights

The winners and losers

Discover the brands who claimed the biggest share of brand search in the market, who held steady, and the brands that used Black Friday to gain ground.

Trends that defined Black Friday

From viral trends to big brands that grew the most, get the full picture of what people were searching for during Black Friday.

Expert insight

MediaVision CEO, Louis Venter, breaks it down, giving you all the context, facts, tips, and tip-offs you need to drive growth in a challenging market.

4X

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We have <Metis>.

SEO is thought of as slow. We disagree. With the power of MediaVision Metis we are 4x faster.

We see the real-time demand data on a Monday and react. That is 52 times a year to make changes. 40 more opportunities than most agencies.

[Download] the Full Report

Download our report for full insights and to be kept up to date with how MediaVision can help your company grow revenue by improving online visibility.

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