What is clear from the comparative fortunes of brands in organic search during 2022 is that there’s abundant opportunity to capture vast volumes of organic traffic in tough markets. The
key ingredient, however, is attunement to the demand of your customer base. Shein’s phenomenal rise to prominence in Western markets during the past three years is a case in point. Their strategy of testing thousands of small batch new product releases every day gives them a vast bank of data around market interest, giving them the opportunity to capitalize on trends quickly and leave behind approaches that aren’t connecting to their audience.