Last year, online searches for ‘rental properties’, ‘houses for sale’ and ‘property for sale’ increased by 15%. It may not seem like a lot at first glance, but it means there were almost 4 million more searches for these terms in 2021 than the year before.
Residential brands have been adapting quickly. Those who reacted fast to unprecedented demand are reaping the rewards of increased visibility – 21 of the 25 analysed have seen an uplift in demand. Perfectly placed to take advantage of sales ahead of the Stamp Duty holiday withdrawal, Savills and Dexters are both up 9%, followed by Haart and Foxtons.