(SEO growth) (4xFaster)

Metis: The eCommerce Optimisation Platform That Powers Growth, 4x Faster.

Metis is not a dashboard; it is a full-stack, predictive platform built by our data scientists and SEO experts. This proprietary technology is our engine that delivers the speed, scale, and precision required to execute the Weekly Cadence and consistently achieve a 4x faster competitive pace.
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    Unlock the (Potential).
    of <Market Data>.

    Metis curates weekly search data from across the globe to help our teams, and critically, yours, focus on the right commercial opportunities at the right time. This ensures an activation speed that is four times faster than your competitors.

    It then unlocks this opportunity with transformative tech that solves some of the biggest hurdles to optimise at scale.

    Pillar 1: Commercial Intelligence & Demand Trackers.

    The foundation of Metis is its ability to synthesise millions of data points into verified, proprietary metrics that give you an exclusive view of consumer intent and competitive standing.

    1. Competitive Intelligence Suite

    The definitive, weekly metric for measuring Share of Brand Search and competitive standing across your entire retail sector. Helps you benchmark market authority.

    2. Custom Brand Demand Trackers

    Uncovers and contextualizes the core brand search demand for your brand against your defined competitive set, measuring the effectiveness of all brand marketing, weekly.

    3. Real-Time Market Demand Engine

    Highlights immediate search trends aligned to your product set, driving insight 4x faster than competitors to focus your teams on the highest commercial opportunities.

    4. Sector Share of Brand Search

    The definitive metric for measuring brand share of search of every large brand across every retail sector. Understand who is growing share of brand search the fastest at a click of a button, every week.

    5. Sector Market Demand Trackers

    he definitive metric for measuring the latest in search trends across every retail sector, every week.

    6. Sector Brand Demand Tracker

    Provides a clear, weekly view of the top brands’ performance across all retail categories, every week.

    Pillar 2: Execution & Automation Modules.

    These are the proprietary software tools engineered to instantly action commercial insights, eliminating the technical and operational bottlenecks that cripple large e-commerce teams. These update daily by 9am.

    1. Category Monitoring

    Crawls every category daily to deliver daily health checks and trade recommendations, prioritizing high-ROI optimization efforts.

    2. Metis Accelerate

    The module for solving the PLP scaling challenge. Instantly generates thousands of high-demand, high-ranking Product Listing Pages (PLPs) based on current search trends and stock levels.

    3. Product Maestro

    Uses Generative AI to create perfectly optimised product titles, product copy, and structured data, ensuring technical perfection and AI Search readiness for every SKU.

    4. AI-Driven Cross Linking

    An automated system that intelligently distributes internal link equity across your site taxonomy, constantly prioritizing high-margin, high-demand product lines for ranking.

    5. Product Visibility

    Identifies high-performing products that are displaced by poor merchandising, surfacing them to immediately improve gross margin and conversion rate.

    6. Total Search

    Minimises cannibalisation and maximises synergy between SEO and PPC, driving better overall performance and efficiency across the search channel.

    What clients say about Metis

    • “Metis is now embedded into all areas of our business and is the central platform that allows us to make decisions faster than our competition. The insight from the platform is impacting decision making by the marketing teams and is also transcending into the daily decisions that are made by the trading and merchandising teams”

      Elinor Pierce

      ECOMMERCE GENERAL MANAGER

      New Look

    • “The main win from Metis is the usefulness of the insight that has found its way into strategy and planning throughout the business.

      We are impressed with the Metis ways of working and how this is generating a good mix of offsite SEO links that help drive authority and brand.

      Ria Campbell

      HEAD OF MARKETING

      Monsoon

    • “Metis empowers us to keep our heads in the data and our eyes on the road ahead.

      We know that the world is changing faster than ever but Metis is helping us to achieve our ambitious growth targets within an extremely competitive marketplace.”

      James Bertram

      HEAD OF DIGITAL

      Abbott Lyon

      Metis: A Single Source of Market Data – Unifying All Retail Teams.

      • C-Level

        Strategic Risk & Future Readiness: Metis delivers a real-time pulse check on market, brand, and seasonal trends. This enables leaders to de-risk strategic investment and ensures future readiness for the age of AI search by positioning the brand as a cited authority.

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      • Finance Team

        Gross Margin Protection & Efficiency: Our service, enabled by Metis, delivers operational efficiency savings, boosts organic channels and helps reduce your reliance on paid search.

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      • Buying Team

        Data Informed Buying: Metis leverages real-time market demand data to inform strategic range planning and guide new category expansion, mitigating inventory risk.

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      • Product Copy Team

        AI SEO & Content Velocity: Leveraging Product Maestro’s Generative AI, we automate copy creation. This ensures content is structured and factual, ready to be a cited authority in SEO and AI search results.

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      • Marketing Team

        Budget Efficiency & Strategic Support: The platform enhances the team’s effectiveness by providing real-time market demand data to support the comms calendar planning. It also highlights organic efficiency, providing evidence to reduce or redeploy paid search spend.

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      • SEO Team

        Scaled Execution & Collaboration: Our partnership frees up the in-house team’s time by leveraging the Metis Platform for daily recommendations. We enable data collaboration by automatically packaging demand data into weekly trade reporting.

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      • Merchandising Team

        Stock Allocation & Operational Efficiency: The platform provides daily product visibility recommendations to optimise planning decisions, gives trading teams a real-time view of market dynamics to inform trading windows, and helps automate taxonomy and categorisation.

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      • Site Trading Team

        Daily Execution & Immediate Wins: Metis supports daily site trading and provides an immediate-win recommendation engine. It also improves operational efficiency by automating category creation and product assignments based on real-time market signals.

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      • Brand Team

        Investment Validation & Health: Metis empowers the Brand Team with a Custom Share of Brand Search and Custom Brand Demand Tracker to monitor brand health against competitors, measuring the impact of above-the-line marketing spend against real consumer interest.

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      • Engineering Team

        Technical Bottleneck Resolution: Metis provides the E-commerce Development Team with bulk data feeds and the Accelerate Engine to programmatically solve technical bottlenecks.

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