The winners and losers
Discover the beauty brands claiming the biggest share of brand search, the names maintaining their position and the emerging players gaining ground through changing priorities, seasonal demand and product trends.
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Our latest industry report explores the beauty sector from May to August 2026. It looks at which brands are gaining search market share, the trends driving consumer demand and how people are discovering and shopping for skincare, cosmetics and self-care products online.
From the rise of ‘skinification’ and longevity-led routines to growing interest in value-driven and clinical beauty brands, the report shows where consumer attention is moving and what this means for brands competing in search.
Using Metis data, we analyse the fastest-growing brands, the categories driving demand and the high-intent products consumers are searching for, giving beauty retailers a clearer picture of where momentum is building before the wider market catches up.
